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  1. Orange Young Designers Competition
  2. 2014
  3. The digital space of tomorrow

The digital space of tomorrow

Preparing a university dissertation, discussing things with friends and family, promoting a joint project, producing videos, sharing photos, downloading an album… We spend more and more time and do more and more online, backing-up and creating more and more content, using more and more devices. The need to store, share and access all this content, anytime, anywhere, has grown accordingly. “Le Cloud Orange”, Google Drive, Dropbox, Evernote, Pocket… Welcome to the cloud!

But the cloud can be more than just storage, which is why Orange has chosen to make it the focus of the third edition of its design competition: “Orange spreads your wings”. Launched in September 2010, the annual Orange Young Designers Competition invites design students from leading international schools to imagine new user experiences, focusing on major social themes linked to new technologies. For a period of 4 months, workshops are organised at each participating school, in close collaboration with Orange’s design and marketing teams. The students come from a range of backgrounds and are guided by academic project directors who are recognised designers. This original and forward-looking initiative, which stands out thanks to its academic and international dimensions, sets itself three objectives:
– Promoting design and innovation
– Supporting young creatives and nurturing new talent
– Expanding insight into the key challenges facing the communications, information and multimedia market in improving user experience

Beginning in October 2013, the design students of five major international schools have been working to imagine what the personal digital space of tomorrow might look like. How will it evolve, what services will the cloud offer in 3 or 5 years’ time? How will it be brought to life, how will it become a factor for transformation? This year, 5 schools have been chosen.

– Strate
– Ecole Nationale Supérieure de Création Industrielle, Ensci les ateliers
– Ecole supérieure d’art et design de Saint-Etienne, ESADSE
– Faculty of Informatics and Design, Cape Peninsula University of Technology (CPUT)
– Faculty of arts, Design and Social Sciences, University of Northumbria

To assess the various ideas and designs proposed by the students, and select the winning projects, Orange has gathered a jury of eight professionals from a range of disciplines:

Virginia Cruz, IDSL interaction
Antoine Fenoglio, Sismo design

Marc Jalabert, Microsoft
Sophie Reynal, Allia Finance

John Palacin, Cabinet Montebourg

Andrée Fraiderik Vertino, ex cooperative design-Audi (pole design)

And 3 representatives from Orange:
Pierre-Yves Panis, VP Design User
Alexis Trichet, Director of Anticipation and Customer Experience Orange
Xavier Perret, Strategic Partnerships

This jury of recognised experts in their field will be chaired by Margaret Stewart, Director of Product Design at Facebook. Delphine Ernotte Cunci, Deputy CEO of Orange France, will be honorary president. Three prizes of €5000 will be awarded:
– the “design for all” prize, rewarding the project most accessible to the general public
– the “embodiment” prize, for the team whose project could quickly achieve a market release
– the “vision” prize, for the concept that steps beyond the boundaries of current knowledge

The jury will meet to deliberate on Friday 28 March 2014, with the awards to be presented at a grand evening ceremony on Tuesday 1 April 2014. The projects will be promoted at a series of exhibitions open to the general public.